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Pitfalls of Free Content and Inbound Marketing
Let me start this article by saying it’s not intended to be a negative article against free content or inbound marketing. Rather, I want to talk about some of the strategic considerations when you use...
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Small Businesses Need a Minimum Viable Marketing Strategy
I’ve taken to thinking that marketers should view marketing on the web as a product. As I said in my post on the Pitfalls of Free Content and Inbound Marketing: Marketing is a Product that has a UX...
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Trends: The Battle For CMO Mind Share
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While...
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The Social Stack
Is it time to start talking about a social stack? If so, let me be among the first. This week in Boston HubSpot, a social marketing company, is holding a user meeting called “Inbound,” which I will...
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Cloudforce New York
So, just about a month after Dreamforce, Salesforce.com is coming to New York for one of its regional Cloudforce conferences. The event will be at the Javitz Center in Manhattan on October 19....
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Personas Are The Future of Enterprise Apps: Lessons Learned From Scribe Software
In any technology-centric company, product managers, engineers and developers who have their finger on the pulse of customers have the highest credibility and respect. Over time they also have the...
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Marketing’s Renaissance
Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing...
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TAM is Great. But What Really Matters is That You Believe You Can Hit $100m...
I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional tops-down sense. If you can get to $2m in ARR in 2 years, you can get to $4m the...
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The Year Ahead
I’d like to say it’s going to be a good year in CRM and I firmly believe it, though I can’t offer a single all encompassing reason for my optimism though there are plenty of small things that begin to...
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Platforms: What FinancialForce, Xactly, and Hubspot Understand
Platforms – can’t live with them… pass the potatoes. I know, we all hate platforms. The crux of the problem is explaining what a platform is and how it works, I can write for ages about the details and...
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Why You’ll Need Just about $3,000,000 to Build Your First Real Sales &...
Every week, I meet with several entrepreneurs, often bootstrapped or close to it, who fit the following sort of model: Gotten to Initial Traction (~$1.5m ARR), or getting close to it, or a bit beyond;...
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All These Enterprise IPOs: Why It’s Just Getting Good. Why These are The Best...
Reading the tech press you might get the sense that The Enterprise is something they are sort of forced to write about because it’s having a good run. We had a great Consumer run, a nice set of...
View ArticleWednesday’s Whispers: People Whispers – April 2010
PEOPLE WHISPERS: MOVES, PROMOTIONS, AND MILESTONES* A very slow moving April as many change and moves were made in Q1. So far the job prospects in tech remain excellent. As always, thanks for your...
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Does the Internet Mean There Can Only Be One?
I read with interest today Hubspot’s coverage of their new monster VC round. They’ve raised a $32M Series D monster round from Sequoia, Google, and Salesforce–certainly an all-start cast. There’s a...
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Social business needs more sophistication
I was delighted earlier this week to discover Facebook is starting to charge brands to send messages to their followers. Perhaps this will spell an end to all those ridiculous competitions that...
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Marketing: ‘Context will eat the software industry’
For years, marketers have used the phrase “content is king” to signify the importance of substance and depth in selling to both enterprise and consumer buyers. Meaningful content is a foundation of...
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CRM Watchlist 2014 Winners: Going Marketing
There is NO question that for the last 3 years that marketing and marketers have jumped full bore into the 21st century. Gartner forecasts a $4.28 billion market by 2016. Additionally, TechNavio’s...
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HubSpot IPO’s, Culture Code Gets a Bigger Audience
HubSpot founders Dharmesh Shah and Brian Halligan Kudos to all HubSpotters for their IPO. If there was ever a company to root for this is it, not because they’re from Boston and their IPO shows a...
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10 Ways Machine Learning Is Revolutionizing Sales
Sales teams adopting AI are seeing an increase in leads and appointments of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70% according to the Harvard Business Review...
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Salesforce Now Has Over 19% Of The CRM Market
Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share. Worldwide spending on customer experience and relationship...
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